Thursday, March 29, 2012

The Growth Imperative 
By: Clayton Christensen
  • "Financial markets relentlessly pressure executives to grow and keep growing faster and faster. Is it possible to succeed with this mandate? Don’t the innovations that can satisfy investors’ demands for growth require taking risks that are unacceptable to those same investors? Is there a way out of this dilemma?"
Life is not fair definitely applies in this case.  I don't envy the pressure the executives are under to meet the demands of the share-holders.  It takes real intestinal fortitude to survive and hopefully thrive in their position.  Of course they are well compensated for the pressure they are under, so no sympathy here.  UTC has managed to stay in the game for decades and I believe part of their success is attributed to the fact that they don't have all their eggs in one basket and continue to adjust their business acquisitions to better position themselves in the market.  They have their core business units which give them their constancy and capitol value and they have a set of smaller business venture type units which they "play" with in the stock market.  They are taking a risk right now with their latest acquisition of  Goodrich.  We'll see how this plays out in the long term.


UTC has also invested heavily in off-shore markets which gives them leverage and makes them more competitive.  All that being said, they are not too big or successful to fail and therefore must always be on the look-out for dangers and opportunities looking forward.  Timing is as critical as selection when it comes to investments and decisions to sell off divisions.  So far, they've proven themselves successful.

Sunday, March 18, 2012

Blog topic for week of March 21, 2012

Estimating market size depends on four different cuts of market data: 
(Discuss with respect to your team's new business)

(1) demand
 Our product is Java Fix Stix which are basically a convenient way to add creamer/sweetener/flavor to a cup of coffee with one simple straw-like container.  With today's busy society where everyone's always in a hurry, any product that adds convenience and time savings to life, is a good bet.  Just as the Keurig revolutionized the customized single cup of brewed coffee in the home and workplace/office, so will Java Fix Stix revolutionize the coffee station with a cleaner, quicker one-step way to add ingredients and stir your cup of java.


(2) addressable market
Our plan is to launch the product here in the North East and basically cater to the on-the-go coffee crowd.  This could be at the local convenience store, at the office or at home.


(3) realistic opportunities vs competition
 Realistically speaking, there are current products such as International Delights and Coffee-Mate which make similar single serving containers, but they are bulky not as customized, not all made with real dairy and none that come with a convenient stir as part of the package.  Like the Keurig, we believe people are willing to pay for the convenience and customized ingredients which are color-coded for easy identification of YOUR particular mixture.


(4) targeted selection of "winnable" market opportunities. 
 If we can develop a formula that tastes better than the current products out there, I believe we can win over a good many consumers that use International Delights and Coffee-mate products.