The article bellow came from WNPR and generated all kinds of ideas in my head with respect to entrepreneurship. This is an interesting market sector that warrants some thought as to what appeals to this group, how to best reach them, and mostly, how to get their attention amidst the constant barge of electronic communication and advertisement. I know when I'm on the internet and these "annoying" advertisements pop up all over the screen, slowing down my experience (yes, I have a slow DSL ISP) the last thing I want to do is respond to it in a positive way. My point is; these "popups" don't generally work. What does interest me, is if I'm on a page and it suggests things similar to what my normal interest are based on my history. My Amazon account is very efficient at this and will show be books similar to the ones I've recently viewed or purchased. I don't have a smart phone yet, but I do wonder if this type of advertisement will annoy me on my phone. I prefer to inquire when interested rather than have it forced upon me. It sure does change the traditional marketing experience we've experienced in the past. Does any one feel strongly about privacy issues or annoyances?
Kai Ryssdal: And the word of the day this Friday is Generation C. C as in Connected. The folks at Nielsen came up with it to describe 18- to 34-year-olds -- those that are, Nielsen says, truly connected in the digital sense.
We went to the campus of George Washington University today in our nation's capital to see what some of the newly-minted Gen C-ers think about how they're being labeled.
The C could stand for Generation of Consumers. You know, that's the first thing that comes to my mind.
I don't know that I think that Generation C is a good way to categorize us. I mean, everyone is more connected now. My grandparents on Facebook, so...
We as a generation are clearly not labeling ourselves as anything.
Narrowing it down to Generation C and calling us all this one thing is about as thin as the connections that we have on things like Facebook and Twitter.
So deep thoughts from a college campus. Nielsen is in the business of measuring things. Trying to quantify our lives, whether it's what we're watching on television or how connected we are, so it kind of makes sense for them to come up with a term like Gen C. But what use is it really
I typically have pop up blockers on at all times and the iPhone isn't very succeptable to pop ups which pretty much excludes me from this annoying form of marketing. I feel like pop-ups and spam are immediately regarded as junk to me and the rest of my generation. After all, I have never seen a truly useful pop up.
ReplyDeleteWhat has been catching my eye lately is the next evelutionary step from the pop up, the dynamic advertising space on web pages that searches your web history/cookies to determine your interests.
I search for car insurance, motorcycle helmets and apartments complex’s near me in google and for the next month every page I view, unrelated to these topics, seems to have an All-state car insurance, “motorcycle mania sale” and Avalon connecticut apartment complex ads all over it.
As for being generation C…. I have probably used three forms of social media today not counting this blog…. I am very much a part of the sterotype.
Elke,
ReplyDeleteI totaly share your frustration with pop-up ads. Does anyone actually like pop-ups? They must have some measure of success if they continue to be used. I'm probably the extreme when it comes to advertisements as I don't much care for them at all. Generaly, I prefer to seek information on something I have a need or want for. If I had to choose a type of advertisement, it would be something in person. I can appreciate a real conversation with a real person and certainly appreciate a good sales pitch but they can save the pop-ups and commercials (unless of course they are superbowl commercials).
Those pop-ups that you mention are very annoying. I think that pop-ups in a way are a privacy issue. Considering that every time we visit a website, purchase items online, or even perform on-line bill pay, all of this information is being stored and used to influence us into purchasing more items through pop-up advertisements. Another thing that has surprised me lately is the use of pop-up ads prior to watching youtube videos as well as listening to pandora internet radio. I too agree with Jon. There is nothing like having a real conversation with a real person when it comes to promoting or advertising a product.
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